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Nars Rolls Out Sampling Initiative

Online program promotes new foundation.

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By: TOM BRANNA

Editor

In celebration of its new Radiant Cream Compact Foundation, Nars will be launching an exclusive Facebook-based sampling program.     Beginning at 12pm EST Sept. 9, through Sept. 28, Nars will be promoting “20 Shades in 20 Days,” an initiative where 100 Facebook fans in the United States will have the opportunity to receive a generous, hand-crafted sample of a specific shade highlighted during the day of sign-up.   In addition to the day’s shade, each winner will receive a marketing bulletin prov...

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